SO.LEK Cosmetics is a new cosmetic brand that is located in the heart of Kuala Lumpur, Malaysia. This cosmetic brand was founded by siblings, Dahlia Nadirah & Luqman Hakim. Dahlia was inspired to venture in this industry when she went to local pharmacies in New York City in December 2015 & saw how affordable were the cosmetics sold there without jeopardizing the quality of the product. As a new brand, SO.LEK Cosmetics aims to give our users and customers the new meaning of confidence and to also enhance our users’ beauty. In order for SO.LEK Cosmetics to compete with established names, we are fully committed to give our best in terms of service and product quality and to retain very affordable pricing.
The name SO.LEK was inspired by two things; alat-solek (which means make-up in English) and the words “SO? Relax!”. These two words are often used by the siblings. As for the logo, it was inspired by the traditional bottle of eye-liner (or ‘celak’) that was used by their late grandmother.
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